Borås – the textile city
The town where I originate from, Borås has in my opinion a lot of undeserved and unjustified bad reputation among people. It is mostly known for its many mail order companies and textile industries, which can be seen as the successor of the districts former travelling trading men, “knallar”. That is why Borås have come to get the nickname of “the textile city”.
For me, Borås is a town with 103 398 citizens, a fascination entrepreneur mood with leading companies such as Gina Tricot, Brämhults Juice, Comfort Hotel, Ellos, Haléns, Ericsson, H&M, Handelsbanken, NetOnNet, SEB, Volvo Bussar and Swedbank Sjuhärad. About 682 new companies started during 2010 and totally there exist 11 445 companies in Borås. Impressive! Moreover, each summer Borås arrange a number of free outdoor concerts which are held on the town square on Thursday evenings. Borås have the most successful football team – IF Elfsborg, which were actually the Swedish champions in 2006. They usually play at Borås Arena which has a capacity of maintaining 16 000 supporters. Other things to see are Almenäs, Borås Djurpark, Stadsparksbadet and all the museums. Something that I am in particular very happy for is that Borås are known for its grand textile manufacturing and fashion industry. Borås have a university college where the textile university college belongs to. FashionDAYS are arranged twice a year and only in Borås. Åhaga also arrange a lot of other events such as concerts and various exhibitions. Additionally, Borås supply a range of parks and open-air activities area in its disposition. Shopping can me bade both in centrum and at the mall called “Knalleland”. Don’t forget that we have one of the absolutely best sushi restaurants in Sweden – Eest restaurant (they won Sushi SM in 2006), but also many and cozy cafés such as Viskan. Recently, my mother’s old best friend, Christer Björkman became this year’s ambassador for Borås. Congratulations! Borås have grown so much these past years and I am happy to have been able to follow the development and I dearly hope for that it will continue as I am not living there anymore.
For all those still complaining that Borås are dull: make a change, or, keep yourself updated of what’s happening. There is a lot going on, all the time and I know that for a fact and from firsthand experience.
So, now there is only one thing left for me to say…
…that I am proud to come from Borås municipality!

The sculpture ”Playmate” at Stadsparken

A piece of Stadsparken. Isn’t it beautiful?

// a proud ”Boråsare”
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